XELLENT Swiss Vodka is then distilled a third time to remove any remaining impurities, a process which also refines and harmonizes its flavor, creating a Vodka that is 96% pure. In the second phase, the raw spirit is purified in a reflux still consisting of a small copper column with 45 plates. In the first stage, the fermented mash is carefully distilled in a traditional, small Alembic copper still. The starch in the ground rye is released, liquefied, converted to grain sugar and gently distilled in a unique, three-step process. The basic ingredient used for XELLENT Swiss Vodka is pure, bread-quality Swiss Picasso and Matador rye, grown in the high-altitude alpine foothills of central Switzerland. And while the Swiss did not invent Vodka, with XELLENT Swiss Vodka, they have mastered it!' 'The Swiss did not invent chocolate, but they improved it. 'The Swiss did not invent watches, but they perfected them,' said Terlato. The Swiss Vodka earned a double gold medal at the San Francisco Spirits Competition and a 'Classic' designation, the highest spirit rating from Wine Enthusiast magazine. With its unique quality and signature, stunning red glass bottle, XELLENT Swiss Vodka has already achieved worldwide acclaim. XELLENT Swiss Vodka, part of the family-owned DIWISA distillery, is crafted from the highest-quality 100% Swiss winter rye, and will launch nationwide in the U.S. We have the marketing and sales expertise in place and XELLENT Swiss Vodka is the ideal brand to anchor the launch of this new division, with its distinguished quality and breakthrough packaging.' 'A luxury spirits division is a natural next step in the evolution of our growing company. We've become an industry leader by carefully selecting distinctive products of the highest quality from family-owned companies,' said Terlato. 'Our goal for this new spirits division is consistent with our wine strategy. Under the leadership of Terlato's father, Anthony, Paterno Imports became synonymous with luxury wine in the United States for more than three decades.

This new spirits division will be named Paterno Imports, the original name of the company founded by Terlato's grandfather Anthony Paterno, who launched the family's premium wine and distribution businesses more than 60 years ago in Chicago. Terlato announced the creation of a new luxury spirits division at the family-owned company, in conjunction with the establishment of a new partnership with super premium Vodka producer, XELLENT Swiss Vodka, the first and only Swiss Vodka. in February 2008.Ģ3/01/08 Terlato Wines International (TWI) President and CEO William A. This is the vision brought to their namesake label, Terlato Family Vineyards.- XELLENT Swiss Vodka, part of the family-owned DIWISA distillery, is crafted from the highest-quality 100% Swiss winter rye, and will launch nationwide in the U.S. Now, with the pieces in place, they challenged the winemakers to produce best in class wines for each of the most important grape varieties in the most important appellations.

This investment resulted in quantum leaps of quality at each of their properties. Through friendships cultivated over the past fifty years with numerous vineyard and winery owners, they were able to assemble a top notch management team and an elite wine-producing group. The Terlatos invested in vineyards, and state-of-the-art equipment at each of their four wineries in California. The bar was already set high, because they are associated with the best. The concept was to produce wines that were consistent in quality and as important as those the Terlato family imported and marketed during the last half century. When Anthony Terlato and his sons Bill and John became winery owners and vintners in 1996, they started with one goal in mind: excellence.

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